Mumbai: October 6, 2008 - New kid on the block Imran Khan has got more space than seasoned actor Sanjay Dutt in the publicity campaign of just-released Kidnap. The film's director, Sanjay Gadhvi, has termed it a wrong move and an example of how the industry worships the "rising sun".

Reacting to the tilt in the publicity balance, Gadhvi said, "At first, I'd say the ratio of space allotted to Sanjay Dutt and Imran was 50:50. As the release approached, it tilted somewhat towards Imran. I guess he's seen as the wonder boy from Jaane Tu... Ya Jaane Na. And the film business worships the rising sun."

Sanjay Dutt was not available for comment as he has taken off for an African safari with his friends.

Dharam Oberoi, the CEO of Sanjay Dutt Films, said, "We had noticed the disparity in the space being allotted to Sanjay and Imran in hoardings and other publicity material. The film's director, Sanjay Gadhvi, would be the best person to answer why this is so."

Kidnap, released Thursday, is produced by Shree Ashtavinayak Cine Vision Ltd. The production house's last big hit was Jab We Met.

"Sometimes it is important for an individual to look beyond the immediate benefits. So I'd like to say, this tilt towards projecting Imran was wrong. If I had a say, I'd never do it," Gadhvi added.

"Sanjay is not only the actor who made this project possible, he's a dear friend. In fact, he wanted me to come to the safari with him. But I was in Kolkata promoting my film. Such is life," he said.

Gadhvi exclaimed he was not too familiar with these marketing strategies. "I'm zero at it. Even when I was at Yash Raj Films, I never bothered with how Dhoom and Dhoom 2 were marketed. I guess the producers of Kidnap knew what they were doing."